Psychological insight – applying what you know

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

Making time for the simple process of focus, reflection and intuition will ultimately lead to psychological insights about your customers. These insights are invaluable because they help you identify and really ‘see’ your target audience. The phrase ‘target market’ is over-familiar but the meaning is apt – if you can’t see the target, or you don’t know which one you’re trying to hit, you’re never going to reach it (except by random luck!) So how do you take psychological insights about your key customers and apply them to your branding, marketing and selling, to really connect with your target audience? Here are the big 3 ways: Continue reading “Psychological insight – applying what you know” »

Psychological insight – the missing link

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

We’ve often noticed a disconnect between what a business owner and staff inherently know about their customers, and how they brand, market and sell to these customers. The psychological insights you have about your customers are your intellectual property, however, most people don’t tap into this IP – it remains at the back of everyone’s mind as they rush around getting important stuff done. Branding, marketing and sales may just be more tasks to tick off your list, but if you don’t bring to mind and apply what you know about your customers to these tasks, you won’t get the results you want. Continue reading “Psychological insight – the missing link” »

DRG Research – Reaching business insight

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

If you’ve ever had a read of DRG’s case studies, you’ll know that research is the first thing we do when embarking on a project with a new client. We’ve been doing business this way for over ten years and witnessed the benefits of this approach for our clients. We’ve also learnt a lot about the best way to conduct research, as well as identifying common themes that emerge again and again as we interview business owners, their staff and their customers. This three part blog series shares these insights on research and its results – how it’s helped other businesses and how it can help yours. But first, we need to look at how and why we conduct research. Continue reading “DRG Research – Reaching business insight” »

B2B branding, marketing & selling – it’s time to get serious about your brand

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

We’ve clearly identified over this B2B series the keys to growth; bringing the business’s deal-makers to the fore and investing in your brand. To complete this series we want to leave you in no doubt about how and why the development of your brand is so crucial to the expansion of your business, and how it works with deal-making to ensure success. Continue reading “B2B branding, marketing & selling – it’s time to get serious about your brand” »