DRG Research – Take-home messages for your business

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

Now that we’ve established how and why we conduct research, the second of this Big 3 series will focus on the information we’ve gathered. The feedback we receive about a business from its customers, staff and suppliers is necessarily varied depending on the industry and the size of the company. Nevertheless, patterns and themes have emerged over the thousands of interviews we’ve conducted that highlight the benefits of both quality research and good marketing – this Big 3 post lays them out. Continue reading “DRG Research – Take-home messages for your business” »

DRG Research – Reaching business insight

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

If you’ve ever had a read of DRG’s case studies, you’ll know that research is the first thing we do when embarking on a project with a new client. We’ve been doing business this way for over ten years and witnessed the benefits of this approach for our clients. We’ve also learnt a lot about the best way to conduct research, as well as identifying common themes that emerge again and again as we interview business owners, their staff and their customers. This three part blog series shares these insights on research and its results – how it’s helped other businesses and how it can help yours. But first, we need to look at how and why we conduct research. Continue reading “DRG Research – Reaching business insight” »

B2B branding, marketing & selling – it’s time to get serious about your brand

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

We’ve clearly identified over this B2B series the keys to growth; bringing the business’s deal-makers to the fore and investing in your brand. To complete this series we want to leave you in no doubt about how and why the development of your brand is so crucial to the expansion of your business, and how it works with deal-making to ensure success. Continue reading “B2B branding, marketing & selling – it’s time to get serious about your brand” »

B2B branding, marketing and selling – grow your brand, grow your business

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

In part one of our series on B2B branding, marketing and selling – setting the scene, we laid out a situation B2B businesses commonly find themselves in – wanting to grow beyond their robust but limited client base. In this Big 3, we outline the key practical strategies that enable B2Bs to further build their businesses and overcome barriers to growth. If that sounds like you, please, read on… Continue reading “B2B branding, marketing and selling – grow your brand, grow your business” »