Psychological insight – getting the right kind of help

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

In this series we’ve so far explored how to reach psychological insights about your customers and how to apply these insights to improve your business. As you may have gathered, this is not quick or easy work. But it’s work that will get you the results you want. If these ideas have resonated with you, perhaps you’re now considering getting help with this process. There aren’t many businesses with the internal resources to successfully manage their branding, marketing and selling from end to end. Many businesses choose the wrong kind of help at the wrong level to bridge their skill gaps – and it ends in poor results. So, who can help you use insights about your customers to realise the potential of your business? These are the big 3 experts who will get you there – and you may be surprised who they are. Continue reading “Psychological insight – getting the right kind of help” »

Psychological insight – applying what you know

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

Making time for the simple process of focus, reflection and intuition will ultimately lead to psychological insights about your customers. These insights are invaluable because they help you identify and really ‘see’ your target audience. The phrase ‘target market’ is over-familiar but the meaning is apt – if you can’t see the target, or you don’t know which one you’re trying to hit, you’re never going to reach it (except by random luck!) So how do you take psychological insights about your key customers and apply them to your branding, marketing and selling, to really connect with your target audience? Here are the big 3 ways: Continue reading “Psychological insight – applying what you know” »

Psychological insight – the missing link

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

We’ve often noticed a disconnect between what a business owner and staff inherently know about their customers, and how they brand, market and sell to these customers. The psychological insights you have about your customers are your intellectual property, however, most people don’t tap into this IP – it remains at the back of everyone’s mind as they rush around getting important stuff done. Branding, marketing and sales may just be more tasks to tick off your list, but if you don’t bring to mind and apply what you know about your customers to these tasks, you won’t get the results you want. Continue reading “Psychological insight – the missing link” »

DRG Research – Take-home messages for your business

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

Now that we’ve established how and why we conduct research, the second of this Big 3 series will focus on the information we’ve gathered. The feedback we receive about a business from its customers, staff and suppliers is necessarily varied depending on the industry and the size of the company. Nevertheless, patterns and themes have emerged over the thousands of interviews we’ve conducted that highlight the benefits of both quality research and good marketing – this Big 3 post lays them out. Continue reading “DRG Research – Take-home messages for your business” »