The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.
Making time for the simple process of focus, reflection and intuition will ultimately lead to psychological insights about your customers. These insights are invaluable because they help you identify and really ‘see’ your target audience. The phrase ‘target market’ is over-familiar but the meaning is apt – if you can’t see the target, or you don’t know which one you’re trying to hit, you’re never going to reach it (except by random luck!) So how do you take psychological insights about your key customers and apply them to your branding, marketing and selling, to really connect with your target audience? Here are the big 3 ways: Continue reading “Psychological insight – applying what you know” »