Psychological insight – applying what you know

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

Making time for the simple process of focus, reflection and intuition will ultimately lead to psychological insights about your customers. These insights are invaluable because they help you identify and really ‘see’ your target audience. The phrase ‘target market’ is over-familiar but the meaning is apt – if you can’t see the target, or you don’t know which one you’re trying to hit, you’re never going to reach it (except by random luck!) So how do you take psychological insights about your key customers and apply them to your branding, marketing and selling, to really connect with your target audience? Here are the big 3 ways: Continue reading “Psychological insight – applying what you know” »

DRG Research – making it count

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

In this Big 3 series we’ve talked about how we go about researching for a business and the important messages that emerge from our extensive interviews with the staff and customers of our clients. But it’s one thing to conduct research, it’s another to put it to good use: at DRG, we don’t just deliver quality research feedback, we help our clients understand it and solve the problems that it exposes within their business. So, the final post in our series focuses on the big 3 ways we help our clients use the results of research to significantly improve their business. Continue reading “DRG Research – making it count” »