DRG Barometer – Your long term plan

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

This is the final post in DRG’s Barometer series and here’s what we’ve established: Perth’s market may not be as good as it once was and, if you’re feeling the effects, the immediate solution is to focus on sales. In the long term though, every business needs to establish and maintain the systematic approach to marketing that we described in our earlier post DRG Bounty – Marketing. This Big 3 of marketing is simple to list but requires consistency over time:

  • Think it through
  • Do it and do it well
  • Review it

In this post we’ll look at the Big 3 marketing situations your business may be facing, helping you understand how to tackle them and what to expect when you do. Continue reading “DRG Barometer – Your long term plan” »

Choosing an external agency

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into three straight-forward points, so you can get the picture and get on with your day.

So you know you’re ready to collaborate with an external sales and marketing agency to transform your business. In the second of our posts on working with an agency we outline the Big 3 of what to look for when making your choice.

Continue reading “Choosing an external agency” »

DRG Bounty – Selling

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into three straight-forward points, so you can get the picture and get on with your day.

We take selling very seriously. We know it can deliver amazing results, fast track your growth and build a business that thrives. So, what is it that keeps professional sales people from making more sales? Surprisingly, it’s overlooking the basics. Let’s get the foundation right and look at the Big 3 of Selling. Continue reading “DRG Bounty – Selling” »

DRG Bounty – Marketing

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into three straight-forward points, so you can get the picture and get on with your day.

Although experts in what they do – whether producing an innovative product or providing an excellent service – many businesses are not experts in marketing. And they don’t need to be to succeed; they just need to access the right help at the right time. Once your brand story is established, the Bounty approach uses the Big 3 of marketing expertise to deliver that story with impact. Continue reading “DRG Bounty – Marketing” »