DRG Research – making it count

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

In this Big 3 series we’ve talked about how we go about researching for a business and the important messages that emerge from our extensive interviews with the staff and customers of our clients. But it’s one thing to conduct research, it’s another to put it to good use: at DRG, we don’t just deliver quality research feedback, we help our clients understand it and solve the problems that it exposes within their business. So, the final post in our series focuses on the big 3 ways we help our clients use the results of research to significantly improve their business. Continue reading “DRG Research – making it count” »

B2B branding, marketing & selling – it’s time to get serious about your brand

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

We’ve clearly identified over this B2B series the keys to growth; bringing the business’s deal-makers to the fore and investing in your brand. To complete this series we want to leave you in no doubt about how and why the development of your brand is so crucial to the expansion of your business, and how it works with deal-making to ensure success. Continue reading “B2B branding, marketing & selling – it’s time to get serious about your brand” »