Psychological insight – the missing link

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

We’ve often noticed a disconnect between what a business owner and staff inherently know about their customers, and how they brand, market and sell to these customers. The psychological insights you have about your customers are your intellectual property, however, most people don’t tap into this IP – it remains at the back of everyone’s mind as they rush around getting important stuff done. Branding, marketing and sales may just be more tasks to tick off your list, but if you don’t bring to mind and apply what you know about your customers to these tasks, you won’t get the results you want. Continue reading “Psychological insight – the missing link” »

DRG Barometer – Your short term plan

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

In the first post of our Barometer series The Market we identified that WA’s business climate is getting tougher and that if you need to take action, sales, not marketing, is the answer in the short term. Why? Sales is all about what’s happening right now, in the present: it’s about the result that your sales people can return today from all your company’s past marketing efforts. In contrast, the results of any money or time you put into marketing today will be reaped by a sales person many months into the future – but you need to see results now, right? Well, read on for the Big 3 of your new short term plan. Continue reading “DRG Barometer – Your short term plan” »

DRG Barometer – The Market

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into 3 straight-forward points, so you can get the picture and get on with your day.

We’re starting a Big 3 series that’s a little different this month. Every so often at DRG we get the feeling that things are changing in WA; the economy, the market, industry trends, you get the idea – perhaps you’re experiencing it too. Right now is one of those times, so we want to take a moment to reassess the situation and offer a sales and marketing perspective. Our first Big 3 sets the scene for some big insights. Continue reading “DRG Barometer – The Market” »

DRG Bounty – Selling

The Big 3 is a David Reid Group blog series designed to give you insight into the big issues in branding, marketing and selling. We break each topic down into three straight-forward points, so you can get the picture and get on with your day.

We take selling very seriously. We know it can deliver amazing results, fast track your growth and build a business that thrives. So, what is it that keeps professional sales people from making more sales? Surprisingly, it’s overlooking the basics. Let’s get the foundation right and look at the Big 3 of Selling. Continue reading “DRG Bounty – Selling” »