Allgo Brand Strategy and Implementation

A stronger, clearer story has enabled Allgo to approach current and prospective clients with greater confidence. It has also assured them that Allgo has the professionalism to play at a ‘higher level’. Finally, it has meant a more attractive look for the business.

The Situation

Allgo is a mechanical engineering company with a strong machining and fabrication offer and a diversified client base in a price-competitive market. Responsiveness and excellent customer service are two of Allgo’s many hallmarks.

Allgo recognized its need for a clear strategic direction and a story to take it to the next level. The question was: what service offerings would take them to this level? And, what messages should they put out around these services?

working with drg

DRG first interviewed Allgo's key customers, to gain insight into how best to position Allgo in their minds.

DRG then turned their attention to interviewing Allgo staff members. The purpose of these sessions was to understand the staff and how best to focus and motivate them.

This research, and extensive talks with Allgo’s owners and managers, helped DRG develop a clear and compelling story about the company and its services.

This story was then made tangible through a new brand identity, set of photography, and key customer touch-points such as Allgo’s website, brochure and business cards.

the results

DRG helped Allgo gain a clear insight into the minds of their customers and an inspiring vision for their business.

DRG also made them aware of a service where they had the expertise to deliver but needed better promotion.

A stronger, clearer story has enabled Allgo’s owner to approach current and prospective clients with greater confidence. It has also assured him that Allgo has the professionalism to play at a ‘higher level’. Finally, it has meant a more attractive look for his business.

As a result of showing a multinational shipping company their new story, Allgo received orders that will keep them busy for the next six months! They are definitely on the way to becoming a tier-one company in their field.