ScafWest Marketing Improvement Program

After working with us, the directors finally felt their marketing was where they wanted it to be. They had greater confidence presenting their company and felt they could compete with the bigger players in their market.

the situation

ScafWest is a Western Australian company with over 20 years experience in industrial and commercial scaffolding. As with many successful small to medium sized enterprises (SMEs), ScafWest excel at what they do and their services are in demand.

But, as ScafWest’s owner recognised, neither he nor his fellow directors were salespeople. He knew this was preventing them from seizing bigger business opportunities and he retained DRG to rectify this.

working with drg

Sales fundamentals were the focus of DRG’s early work with ScafWest. They set up a good sales pipeline, put a CRM in place and built the skills needed to close sales.

ScafWest’s owner was soon out talking to more potential clients. But he had a common marketing and branding problem: he didn’t feel ‘armed’. His company wasn’t presenting themselves in a way that did justice to the quality of their work.

To address this, DRG worked with ScafWest to assess and re-craft their story – what they needed to communicate and how best to do this. This resulted in a tight, engaging story, relevant case studies and a re-vamped website.

the results

After working with DRG, the directors finally felt their marketing was where they wanted it to be. They had greater confidence presenting their company and felt they could compete with the bigger players in their market.

ScafWest won several clients, including one major client, through their new website. This was previously unheard of, and solid evidence that their investment in sales improvement and marketing had paid off.