Working with an agency
The clients we’ve consulted to in the past 20 years typically don’t engage a marketing agency directly and it’s interesting to unpack the ‘why’ of this. What it boils down to is that the people who own and run B2B SMEs and the people who set up marketing agencies are, generally, very different types of…
Should we use chimpmonkey for that?
This legitimate question from a client we were recommending marketing strategies to more than 10 years ago gave us all a good-natured chuckle at the time – and it’s still a running joke in their office today. And while it may be funny, it does point to the serious fact that a degree of knowledge…
Change your lens, change your story
Demand for great imagery and video content has increased dramatically over the past five years and is now crucial for businesses to effectively market themselves. There are many factors driving this trend but, as we’ve mentioned in earlier blogs, the world has become incredibly content thirsty, including for photos and videos – and for good…
“Either write something worth reading or do something worth writing.”–Benjamin Franklin
Demand for great imagery and video content has increased dramatically over the past five years and is now crucial for businesses to effectively market themselves. There are many factors driving this trend but, as we’ve mentioned in earlier blogs, the world has become incredibly content thirsty, including for photos and videos – and for good…
Designers – Why you need them now more so than ever before
When setting out to communicate a company’s narrative and brand positioning to key stakeholders in a compelling way, it’s imperative there’s a good designer on your team. Whether we realise it or not, we’re visual people. All of us. We like good design and are influenced by the way things look. We’re drawn to beautiful…
Everyone’s a marketer all of sudden – or are they?
All successful businesses – even ones who traditionally grow through B2B referrals – will inevitably arrive at a point where they know they need to review their marketing. Either the enterprise has evolved and the way they’ve been presenting themselves no longer reflects who they are and what they do for their clients, or the…
Business Development – the value of good positioning
When an organisation’s positioning in the marketplace is right, and done well, it’s a powerful business development tool that can give companies a significant boost. Not only does it help attract new opportunities and draw customers and potential talent to you, it can pave the way for better margins. Good businesses build a good reputation…
