Insights

  • Leverage Your Sales IP

    Leverage Your Sales IP

    When it comes to intellectual property (IP), many business leaders overlook the fact that how their organisation sells to customers is, indeed, vital IP. More often than not, the sales function of a business is presided over by people who know what they’re doing to achieve sales, but the knowledge these team members have is […]

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  • Business Development – aligning the key players

    Business Development – aligning the key players

    A major challenge with business development is leveraging the unique and important contributions marketing and sales people can make to an organisation. For starters, most business owners and directors aren’t typically from a marketing or sales background – though they clearly understand their organisation and its customers – and freely admit they aren’t certain how […]

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  • Business Development – the value of good positioning

    Business Development – the value of good positioning

    When an organisation’s positioning in the marketplace is right, and done well, it’s a powerful business development tool that can give companies a significant boost. Not only does it help attract new opportunities and draw customers and potential talent to you, it can pave the way for better margins. Good businesses build a good reputation […]

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  • Why reconsider your approach to business development?

    Why reconsider your approach to business development?

    Most good businesses are not lacking when it comes to market opportunity at present.As they look around, there are plenty of options for selling their goods or services.Instead, what most are struggling with, is finding the resources they need to capitalise on the opportunities that lie in front of them. So, what should a business […]

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