Positioning

Positioning is more important now than ever – and how it’s done is pivotal in getting it right.

Crafting the right narrative

Our starting point is to understand your market opportunity, where you are now and where you want to get to. We research who you are, relative to your competitors, and gain the critical insights we need from your clients, team, suppliers, and other relevant players. We then work collaboratively with you to articulate who you are and why that matters, synthesizing the insights gleaned from the above process.

From there, we pinpoint how to position your business with your internal team, with potential talent you need, in sales conversations with your clients and across your marketing communications.

Bringing the narrative to life

With a well-crafted narrative in place, we then align every sales and marketing touchpoint to this new narrative. This involves briefing and managing the right creative people who possess the expertise you need to meaningfully connect and engage with your target audiences. With more than 20 years’ experience in sourcing, briefing and working with creative and communication specialists, we’ll expertly select and manage the best people to fit your budget and what you want to achieve.

Marketing Improvement Programs

Marketing has become a much more demanding, complex and time-consuming function with the rapid growth of many more “means to market” channels, especially social media. It’s also further complicated by the oversaturated marketing directed towards your clients, suppliers, staff and potential talent.

The intent of good business-to-business marketing is to consistently communicate who you are and the value you provide to your target audiences via the channels that they use. Importantly, it must align to and support your business development efforts. To do this well, you need an appropriately resourced marketing function to ensure your activities are well planned, creatively executed, consistently delivered over time and reviewed regularly. This has two parts.

Experienced marketers to drive marketing, making sure the activities are on brand, well executed and timely and to work alongside the management team ensuring the best value ROI.

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Experienced marketers to drive marketing, making sure the activities are on brand, well executed and timely and to work alongside the management team ensuring the best value ROI.

Learn more

Experienced marketers to drive marketing, making sure the activities are on brand, well executed and timely and to work alongside the management team ensuring the best value ROI.

Learn more

Get more of what you need

We then support you with executive coaching, sales training and recruitment, with the sole purpose of increasing the likelihood of closing more sales at the price point you need.

Learn more

Get more of what you need

We then support you with executive coaching, sales training and recruitment, with the sole purpose of increasing the likelihood of closing more sales at the price point you need.

Learn more

Marketing production. An annual budget to invest in the marketing activities themselves, including photography, video, graphic design, content, social media, advertising, sponsorship, events, PR, etc.

We then support you with executive coaching, sales training and recruitment, with the sole purpose of increasing the likelihood of closing more sales at the price point you need.

Learn more