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Socialites – The most maligned sales archetype
In the womb, Socialites would be having fun, admiring the cool space they’re in, appreciating the relaxed vibe, and maybe even doing a few somersaults and yanking on the umbilical cord! At the same time, they’re dead set on getting out and getting on with exploring the world… Having wriggled free from the womb, Socialites…
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Harmonisers – Sensitive, Insightful & Vital
In the workplace – and in the womb – Harmonisers are in tune with everything and everyone around them. In the womb, they’re already in touch with the inside and outside world. They’re across the nuances of their mum and dad’s voices and are waiting with anticipation to meet and be embraced by them. A…
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Competents – The best friends of Ambition & Drive
While Ambition and Drive was in the womb thrashing and plotting its escape, Competents were analysing, putting forward some calculations, and running trials, testing how best to make their big exit. Competents do this all very carefully and logically, and put much thought into figuring how this exit will actually unfold. Upon arrival into their…
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Ambition and drive can make you thrive – or not
If we could watch Ambition and Drive in the womb, we’d no doubt witness it thrashing, kicking and wriggling endlessly trying to escape. Free from the confines of its birthplace and now breathing on its own, Ambition and Drive has never looked back, its sights now firmly set on conquering the part of the world…
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Leverage Your Sales IP
When it comes to intellectual property (IP), many business leaders overlook the fact that how their organisation sells to customers is, indeed, vital IP. More often than not, the sales function of a business is presided over by people who know what they’re doing to achieve sales, but the knowledge these team members have is…
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Business Development – aligning the key players
A major challenge with business development is leveraging the unique and important contributions marketing and sales people can make to an organisation. For starters, most business owners and directors aren’t typically from a marketing or sales background – though they clearly understand their organisation and its customers – and freely admit they aren’t certain how…
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Business Development – the value of good positioning
When an organisation’s positioning in the marketplace is right, and done well, it’s a powerful business development tool that can give companies a significant boost. Not only does it help attract new opportunities and draw customers and potential talent to you, it can pave the way for better margins. Good businesses build a good reputation…
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Why reconsider your approach to business development?
Most good businesses are not lacking when it comes to market opportunity at present.As they look around, there are plenty of options for selling their goods or services.Instead, what most are struggling with, is finding the resources they need to capitalise on the opportunities that lie in front of them. So, what should a business…
